7 useful techniques to spot fake eco-friendly products
There are some companies out there that pretend customers to be eco-friendly with their products. Which is not really true in the reality. The buzzwords on the products like eco-friendly, organic, and natural really convince to customers well and facilitate them to make a product choice. All these tend to make customer greenwashed. However, when you are doing grocery, make sure to watch out for the products that does not deliver what it promises to the customers.
Talesation has shared the list of some ways that will help you identify the real eco products and fake eco products.
- Be mindful of fake certificates
Certifications on the products show whether a product promises a claim it makes or not. However, at the same time, there are other products out there that claim to be genuine but are not usually true. Therefore, it is important to take a thorough look at the product labels before buying them. The most popular product certifications that you can rely on are GOTS, Fair Trade, Bluesign, USDA Certified Organic, and many others.
2. Be aware of “phosphate-free” detergents
No, the detergents you use does not contain phosphates. There is absolutely no need to mention since phosphate compounds are removed from the detergents quite a long time ago. Phosphate-free detergents have now become very common and now considered to be a norm.
3. Do not attract towards buzzwords
The most common buzzwords used on different types of products are organic, natural, or eco-friendly, etc. Most companies use this strategy to attract as many customers as possible. However, these words are just words and does not deliver what it promises. So, it is better to go through the company’s products website to make sure whether the products are natural or eco-friendly.
4. Do your thorough research
There are also some other companies who benefit from the eco-friendly aspect of their products and emphasize this quality of their product over the others negatives that the product might contain. It is true that the products might use eco-friendly ingredients or materials. However, during the product manufacturation, tons of plastic or greenhouse gases might be released.
5. Watch out for typical designs
Look out for natural color products, the buzzwords, plants, and recycled paper. Some companies make an attempt to make their products look more aesthetic as possible. For example, the natural food ingredients on the products are shown to make people believe that the ingredients are actually derived from the farm.
6. Reach out to companies
It is always a better idea to ask companies about the value of their products. You can send them emails to make everything clear about the particular product. If the company is truly dedicated to its mission, it means that the company will never hesitate to share the value of their products.
7. Consider the product’s packaging
Make sure to not just emphasize the product inside the packaging. Also, consider the packaging of the product while making a product purchase. The packaging design of the product really reflects the company’s standards and approach. However, both the product and its packaging should be the top priority while making a product purchase.